Stop Negotiating With Your Cravings for Alcohol
In this episode, I’m digging into alcohol cravings and one of the biggest traps people fall into when they’re trying to cut back: negotiating with the urge. Maybe just one. Maybe only tonight. Maybe I’ll reset tomorrow. We’ll look at why cravings can feel so convincing in the moment, what’s happening in the brain and body when the urge to drink shows up, and how a simple practice that can help you pause without fighting yourself. This isn’t about being perfect or forcing yourself into an all-or-nothing approach. It’s about building the skill of noticing a craving, riding it out, and making a more mindful choice that actually supports your goals.
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ABOUT SUNNYSIDE:
Sunnyside is the #1 alcohol health app that helps you drink less without any shame, guilt, or pressure to quit. Optimize your alcohol habits to achieve benefits like sleeping better, losing weight, feeling more energy, and saving money. We know that an all-or-nothing approach doesn’t work for everyone, so we focus on helping you set your own goals, celebrate small wins, and build a lasting system of accountability. As a result, 96.7% of our members see a big drop in their drinking after 90 days.
We now offer Sunnyside Med, a new program that provides access to compounded naltrexone, a medication that can reduce alcohol cravings at the brain level, offering a more clinical pathway for people who need it. Sunnyside Med is a complete, holistic approach to help you drink less or quit, including coaching, community, habit change, education, and more to help you create longterm change while the medication does its work.
Disclaimer: This podcast is not intended as medical advice, and the views of the guests may not represent the views of Sunnyside. If you’re concerned about your health or alcohol use, please consider seeking advice from a doctor.
Creators and Guests
Host
Mike Hardenbrook
#1 best-selling author of "No Willpower Required," neuroscience enthusiast, and habit change expert.
